Sustainability is not a recycling plan

MIT «DEN GRENZEN DES WACHSTUMS» WURDE DENNIS MEADOWS 1972
ÜBER NACHT BERÜHMT, SEINE VERÖFFENTLICHUNGEN SCHRIEBEN
EIN STÜCK WISSENSCHAFTSGESCHICHTE. IM INTERVIEW MIT DEM
STUDIO!SUS WARNT DENNIS MEADOWS NACH MEHR ALS DREISSIG JAHREN: WIR
MÜSSEN UNSER DENKEN UND HANDELN GRUNDLEGEND VERÄNDERN,
DAMIT EIN BESSERES LEBEN MÖGLICH WIRD.

STUDIO!SUS: In the 1970s you started publishing on environmental and
sustainability issues. What was your motivation to start working on
these topics?

Dennis Meadows: Initially I did not have any special
interest in environmental or development issues. My undergraduate
degree was in Chemistry, and I worked with the US Atomic Energy
Commission for some time. Then I did my PhD in Management, focusing
on computer modelling techniques. My thesis advanced a theory of why
prices of pork rise and fall. Afterwards I took a year away from
university. With my wife I drove from London to Colombo, Sri Lanka,
and back – 100 000 kilometres in one year. The trip showed me how
human neglect can turn fruitful pastures and forests into wastelands.
It showed how societies rise and fall over centuries. I decided to
try and understand these processes and analyze how they might be
slowed or reversed. When I came back from the trip, there was, very
much by luck, a chance for me to work for the Club of Rome on these
issues. I took it and found my life’s work.

STUDIO!SUS: In your E TH lecture on January 21st 2005 you defined
sustainability as: «It is not a destination; it is how we make
the trip». What should a sustainable company look like in your
opinion?

I don’t think a company by itself can ever be totally sustainable.
Sustainability is a feature of a culture or society. But companies
can do things that make it easier for their host society to come into
a condition of sustainability. Companies can reduce energy use and
shift from use of fossil fuels to use of renewable. Companies can
increase recycling and reduce use of non renewable materials. These
things are obvious. They are already attempted by thousands of firms,
and are not really at the centre of the effort. Sustainability is
more an attitude and a set of social goals than it is a recycling
plan. So to be really helpful companies could use their moral and
economic resources to reinforce the idea that quality of social life
is more important than acquiring more material goods. Companies can
encourage honest government leaders and emphasize the importance of
equitable income distribution in a society. A company could announce
that it was going to quit growing in material terms and start
increasing the quality of life for its employees (I doubt many
publicly traded companies could do this; but those that are held
privately can).

STUDIO!SUS: On the lecture you said: «Prices are politically
determined and therefore they are not valid as indicators for
sustainable development». Nevertheless, do you think the
financial system could be a driver for sustainable development?

When society identifies a
set of goals and operational principles that will make it more
sustainable, some of these can be translated into market prices. For
example, if society gets serious about reducing CO2 emissions, it can create a
market for emission rights. So markets will be an important tool. The
problem is that now we use markets to tell us what our goals should
be. That is a very bad religion. For example, markets do not assign
any cost to the extinction of an animal species. But society could
decide that, in principle, it will not erase genetic information in
any species. If it did that, it could develop a system of prices that
would help achieve the goal.

STUDIO!SUS: Is sustainable investment sufficient to make the economy
sustainable or is it just a way for investors to feel good?

It is not enough in itself, but it is useful. The economy will only become sustainable
when people change their goals and ethics. For example, they must
value the environment because it is important not because it offers
products or services that generate income inDennis Meadows, geb.
1942, studierte Chemie in Montana und absolvierte zusätzlich ein
Management-Studium am M.I.T.. Heute ist er Leiter des Instituts für
Politik und sozialwissenschaftliche Forschung a. d. University of New
Hampshire. Mit den «Grenzen des Wachstums» wurde D.
Meadows 1972 schlagartig berühmt. Der Bericht des Club of Rome
stellte das Versprechen ewig steigenden Konsums in Frage. current
markets. Value the welfare of people in the future, even though they
cannot participate in current market transactions. Deliberately work
to reduce the gap between the wealthy and the poor. Quit using the
rate of physical expansion, and the growth in GNP, as indicators of
success. If those things are accomplished, then there will be many
interesting investments to make.

STUDIO!SUS: Can you give us a recent example that could motivate us
students for sustainable development?

Well, that depends on the
goals of the students, which are, of course, very, very different.
But students who wish to acquire wealth could look at the wind energy
industry, which is the fastest growing sector of the energy business.
Those who wish to remain fit can look at data on the health effects
of food that is organically produced. Or look at the number of cities
that have joined in the effort to reduce their carbon emissions.
There are many success stories.


Dennis Meadows, geb. 1942, studierte
Chemie in Montana und absolvierte zusätzlich ein
Management-Studium am M.I.T.. Heute ist er Leiter des Instituts für
Politik und sozialwissenschaftliche Forschung a. d. University of New
Hampshire. Mit den «Grenzen des Wachstums» wurde D.
Meadows 1972 schlagartig berühmt. Der Bericht des Club of Rome
stellte das Versprechen ewig steigenden Konsums in Frage

2017-03-21T21:28:39+00:00March 21st, 2017|